Your Name: Helena Annor-Antwi

What do you do?: I am a Founder / CEO

What's the name of your company?: Helena S

Where is your company located?: Accra, Ghana


How did you start your company? : I basically started in my living room where my work was done on the dinning table! Initially, I made brooches and bracelets and then I found the joy in cutting up fabrics in the hopes of making my own clothes. It was then that I got the needed education to perfect the skill. I worked from home for production and used social media and my website to advertise and sell products. A space was later acquired for production and also client interaction.

Tell us a bit more about your company: Helena S, is inspired by the modern day woman who is simple, yet sophisticated enough to appreciate style. In our ever changing world where even banks go to clients to get them on-board, we at Helena S have also developed a strategy where we go to clients to take their measurements and fabrics and also do fittings and then deliveries. Packaging and attention to minor details goes a long way, and to us, we believe the customer is always right.

How did your education and previous experiences help you to become what you are today?: I have a degree in Fashion Design and Textile Technology as well as a certificate in Fashion Design so my educational background has indeed prepared me to be in this position now.

Is there anything else you are working on at this time?: I'm working on my second collection which will be showcased in Ghana this year at the Mercedes Benz Africa Fashion Festival.

How do you define success?: In my opinion, success has to do with solving a problem over and over again until you get it right.

Who are your heroes and why?: My mother - she's been my strength. And my husband - the encouraging voice always telling me you can do it, go for it!

If you had to start your career/company over again, what would you do differently?: The only thing would be starting much earlier than I did!

What are the top qualities you would require in someone who wants to work with/for you?: The person would have to be open minded and ready to go beyond what's required.

What advice would you give to students, young professionals and aspiring change makers/entrepreneurs?: Don't be afraid to take risks. An opportunity might never present itself. Create one!


For more information on Helena S, visit the following links