Your Name: Roberta Quarshie

What do you do?: I am a CEO and Founder

What's the name of your company?: Q Trois by Roobie

Where is your company located?: In Montreal right now but eventually in Accra, Ghana


How did you start your company?: It all started seven years ago when I visited Ghana with my family. I remember visiting my uncle in his workplace located at Circle. He worked for a small phone shop located on the top floor of a building. I remember glancing down and thinking to myself, there are so many people in this country and we are pretty stable (politically speaking). It opened my eyes to the opportunity of doing business in Ghana. At that time, however, I didn't know what I wanted to get into. Sometime after, my aunt suggested to me that I start a lip stain collection so women can enjoy long lasting lip wear without having to worry about eating off their lipstick. I thought it was a great idea because us Ghanaians we love our food! At every corner of any street in Ghana you find people selling food! Anyway, I took the idea about the makeup line and pushed it a step further. I thought, why not sell good quality makeup for women of color? Something not as expensive as the well known brands but just as good?

Tell us a bit more about your company: The goal of Q Trois by Roobie is to provide good quality makeup at somewhat affordable prices. Also, the make-up line seeks to empower women with the ability to learn how to do their own makeup without spending days on YouTube. Knowledge is power as we believe at Q Trois. In the future, we will also support charities that aim to empower women by equipping them with knowledge.

How did your education and previous experiences help you to become what you are today?: Well, I'm a Business Commerce student in a reputable school in Montreal and I major in management so that definitely helps. I don't have any formal education in cosmetology; however, I'm always learning about the subject through informal means!

Is there anything else you are working on at this time?: For the moment not really. The makeup line is a big project that I want to focus on so as to get it right! Eventually, I would like to branch out and explore other areas in the fashion industry.

How do you define success?: Success for me is to be able to give my kids what my parents couldn't give to me. It's also about leaving a legacy and a reputable name behind for them. And above all, to be in good standing with God.

If you had to start your career/company all over again, what would you do differently?: No regrets. There is something to learn through every situation.

What are the top qualities you would require in someone who wants to work with/for you?: The person must be smart, funny, fashionable, compassionate and trustworthy.

What advice would you give to students, young professionals and aspiring change makers/entrepreneurs?: Anything is possible! Your mind will set limits for you but don't always accept them. In order to be great, you have to start by taking one step towards the right direction. Once that step is taken, everything else will follow!


For more information on QTrois by Roobie, visit the following links: