How did your education and previous experiences help you to become what you are today?: I'm an entrepreneur at heart and I can't say I would have gotten this far without the solid foundation my education gave me. My Bachelor's Degree at the University of Ghana, Legon was a combined major in Psychology and Sociology. This background is invaluable to me because I liaise with potential clients on a daily basis. I understand the psychology of buying and other behavioural analysis of people in general and this helps me to manage my clients and their expectations.
My Masters Degree at Imperial College, London in Business Management made me well rounded with the important tenets of business. It made me understand and know what to expect as an entrepreneur from the startup of a business to employee management, business strategies, international marketing, innovation management, accounting and finance and much more practical knowledge that I will forever be grateful for.
How did you start your company?: It all started seven years ago when I visited Ghana with my family. I remember visiting my uncle in his workplace located at Circle. He worked for a small phone shop located on the top floor of a building. I remember glancing down and thinking to myself, there are so many people in this country and we are pretty stable (politically speaking). It opened my eyes to the opportunity of doing business in Ghana. At that time, however, I didn't know what I wanted to get into. Sometime after, my aunt suggested to me that I start a lip stain collection so women can enjoy long lasting lip wear without having to worry about eating off their lipstick. I thought it was a great idea because us Ghanaians we love our food! At every corner of any street in Ghana you find people selling food! Anyway, I took the idea about the makeup line and pushed it a step further. I thought, why not sell good quality makeup for women of color? Something not as expensive as the well known brands but just as good?